Eric Martindale

RPGChat is one of the other large roleplaying forums out there, and they've been around since about May, 2001. Since then, RPGChat has gone through many evolutions, and has expanded rapidly - they started with a forum, grew into a decent sized roleplaying chat, and finally removed the chat and went back to forums.

You'll immediately notice the large number of forums, which for most boards isn't an issue. In today's roleplaying world, RPGChat's index fits right in.

They've got four basic navigation options at the top of the page, which are images instead of text, which isn't very good for SEO. The four menu options are Home, Forums, Chat, and Rules. I gave each of them a shot, but it looks like only the "Home" and "Rules" link work.

I'm going to take a look at their code, because using images for links isn't horrible if you specify the right attributes. Let's have a glance:

Yikes! Not only does the anchor not have a title attribute, but the image doesn't have an alt attribute! Search engines won't be able to understand the context of these links, and the flow of link juice to the two working links won't be very beneficial.

I participated on these forums for a few months as the username Alighieri, for that period, I became the single most active user in their welcome forum. I posted in several other topics, but got pretty frustrated with the limitation on the length of a post (20,000 characters).

When attempting to post a profile for one of my characters, I was immediately snubbed by the limitation. This makes well-researched posts difficult to make, specifically with the citations that must be put in place for accurate references. Ultimately, I was forced to cut out portions of my character's history to fit it into the post.

After posting for a few weeks nonstop in the Welcome Forum, I headed off to the The Arena area, where turn-based fighting is largely popular. I opened a topic with a list of the top turn based fighters, placed into a neat little image and posted right into the topic. It took a few days to get any response at all, (save for a few people who contacted me over AIM) and when I did get a response, I logged in to RPGChat to find that I had been banned for "advertising on multiple occasions", much to my surprise.

However, while my visit was cut short, I met some good friends, and had some great discussions. Unfortunately, the forum does not allow any links to external sites of any kind, and also does not allow signatures, which makes it very difficult to spread the word about the topics you start there. This isn't very good for encouraging member interaction, and makes it very difficult for momentum of any sort to be gained within the community.

After speaking with someone who had messaged me on AIM prior to my banning, I confirmed my worst fears - RPGChat is a closed community, and is not very open to outside communities or positive interaction with those communities. This is the number one concern mentioned to me about RPGChat and their future, and there is ongoing fear of the community continuing to stagnate without any growth other than direct referral.

I sent a request via the site's contact form, as listed at the bottom every page, which merely opened a new email to their support address, forums@rpgchat.com - I sent a couple questions in my email, and I identified who I was, but I haven't yet received a response. It'd be great if we could get an interview with an admin from RPGChat on the history of the site!

In terms of organic visitors, a search for pages on RPGChat has about 16,200 results. When digging through the pages, I noticed that only 477 pages were in the primary index, with the remainder in the supplemental index. That's scary!

Let's take a look at their search results:

As you can see from the above search, we can confirm that there is some duplicate content problems. However, from what we've seen - most of RPGChat's traffic is a result of direct referral. We can identify with the importance of defensible traffic, but organic traffic is also a high-quality method of driving laser-targeted traffic to your site, and it looks like RPGChat is seriously missing out on this.

RPGChat has a relatively active forum; 63,708 threads, 1,925,709 posts, and 59,352 "active" members. While that's only an average of about 30 posts per thread and only about 32 posts per user, they do have some great quality and style elements in their posts that you simply don't see in many other places in roleplaying forums these days. I think it would be a great move for them to deactivate a lot of their older and inactive members, and send out reminders to these users to come back and join in on the fun.

It also seemed like a consensus that the single best area on RPGChat was the Clans & Guilds forum, which most users simply called "C/G" for short. It looks like most other forums' version of a multiverse, where roleplay is freeform, and most action is player-driven with rules being defined by the status quo.

Lack of availability aside, RPGChat leaves a pretty strong impression, and if you're careful to follow their 500 word list of rules, you can likely make some friends and enjoy some great high-quality roleplay. The administration needs to do some overhauling if they're going to keep the community healthy, but for the time being - RPGChat makes for a great roleplaying destination.